See how your customers perceive GLP-1.

Dialogue helps you understand online health misinformation, misconceptions, and lived experiences. So you know what your customers have absorbed before they reach you.

Book a demo

The problem

Customers reach you already misinformed

Health misinformation has never been more abundant, more confidently delivered, or more clinically consequential. Viral TikToks, AI search summaries, podcast guests with audiences in the millions, even peer-reviewed studies pulled out of context: by the time a patient books with you, they've absorbed dozens of conflicting claims about your category. The reputable sources are part of the problem too. One confident expert on the wrong podcast can shift what an entire generation believes about a drug.

YouTube 3 days ago

Started Wegovy three months ago. Lost 22 pounds. Wife and I are both shocked at how easy it's been.

Reddit 1 week ago

After four rounds of IVF I just don't have the energy left to hope anymore. Anyone else feel this?

The Guardian 2 weeks ago

Took statins for six months and the muscle pain was unbearable. My GP said it was unlikely to be the drug. I stopped anyway.

ZOE Podcast 5 days ago

Three GPs told me I was just stressed. This episode was the first time anyone said the word perimenopause out loud.

Facebook 4 days ago

Finally found a doctor who actually took my HRT symptoms seriously. Three years of being dismissed.

Instagram Yesterday

Got my first tox at 32. Already wondering if I went too natural. Should I go back next month?

TikTok 2 days ago

Day 94 on Mounjaro. The injections don't even sting anymore. I just hope the supply holds out this time.

Mumsnet 6 days ago

Anyone else been told to 'just relax' by their fertility consultant? I almost walked out of the appointment.

BBC News 3 weeks ago

My mum had a stroke at 62 even though her cholesterol was 'fine'. I started statins the week after.

X 8 hours ago

Three months on tirzepatide and I still flinch every time I open the fridge. Old habits don't die quietly.

How it works

We read what your customers are reading.

Pick a category. We analyse millions of public comments, posts, and replies for the claims, misconceptions, and confidently-wrong patterns shaping how your customers think, before they reach you.

Tell us your category

We find the corners of the internet where your customers actually talk about it, and start listening.

We do the reading

We categorise every comment for sentiment, emotion, tone, what they're worried about, which brands they name, whether they've actually used the thing, and which unverified claims they're repeating.

Delivered via API

Straight to your marketing systems and AI assistants via API and MCP server.

What you get

What we look for

Who we work with

For the teams correcting what their customers have already been told

Clinical services

GLP-1 prescribers, fertility clinics, HRT specialists, cosmetic clinics. Walk into every consultation knowing the side effects they're terrified of (and the real ones they don't know about), the influencer who told them to expect overnight results, and the corrections you'll need to land.

Supplements

Vitamin, gut-health, hormone-support and longevity brands. Track the unverified claims your customers are arriving with, the influencer protocols they expect your product to fit into, and the misconceptions you'll need to handle in onboarding.

Pharma

Brand and medical-affairs teams. Track the misinformation hardening around your drug before it reaches your reps, the questions patients are bringing to their GP, and the claims you'll need to publicly correct.

Health-tech & D2C

Glucose monitors, hormone testing, sleep tech, longevity brands. Build your onboarding to correct what your customer signed up believing, not just reinforce what you wish they believed.

Community

And a view from inside the clinic, too.

Dialogue members get access to a closed network of clinicians, nutritionists, and health practitioners reporting what their patients are walking in believing, week by week. Anonymised, pattern-detected, and cross-referenced against the public-source classification you already have.

The view from inside the consultation room sits on top of the view from social. Closed by design: contributors and members only.

See the network

GP South London

2 days ago

Patients increasingly arrive convinced statins cause dementia. Three in the last week cited the same podcast.

Endocrinologist Bristol

4 days ago

GLP-1 patients arriving with very specific, and wrong, ideas about how long they need to stay on it. Most expect to come off after six months.

Nutritionist Manchester

6 days ago

Repeated requests for 'gut microbiome panels' based on Instagram influencer claims. Patients quoting brands by name.

Stop guessing what your customers have been told.

Book twenty minutes and we'll walk you through a live example for a category close to yours.

Book a demo